Commission split
Puffin Lane participates when you produce.
Your practice. A brokerage underneath it.
A brokerage for licensed professionals who put the client’s objective before the transaction—and want the sources, standards, and infrastructure to practice that way.
See the terms
The brokerage, plainly
$14per month
Brokerage affiliation and CRM. No production minimum. No recruiting meeting required.
Join Puffin LaneResidential cap
Maximum residential company dollar in an annual cycle.
Commercial or hybrid cap
Total company dollar stops here when commercial work is included.
Your license is the credential.
REALTOR® is a private trade-association membership mark—not the authority to practice real estate. Puffin Lane does not make outside memberships, subscriptions, or software bundles a condition of joining.
- No production minimum
- No required meetings or coaching program
- No NAR, C.A.R., or local-association membership required
- No MLS subscription required to join
- No mandatory commercial-software bundle
The relationship
You don’t need a new personality. You need a brokerage.
Bring your name, your judgment, and your way of working. Puffin Lane provides the responsible brokerage, working standards, and systems beneath them.
Your nameYour voiceYour practice
Puffin Lane
Judgment needs something underneath it.
Puffin Lane gives independent professionals a responsible brokerage, a source-referenced standard of practice, and a working system that supports both.
A responsible brokerage
Clear supervision, procedures, and accountability without absorbing the identity of your practice.
A source-referenced practice
Contract language, law, regulation, DRE guidance, form defaults, and brokerage standards kept distinct—and traceable.
A system for the work
CRM, transaction workspace, documents, and review prompts that help disciplined judgment show up consistently.
The professional doctrine
Client objective first. Transaction second.
Sometimes the answer is a transaction. Sometimes it is to hold, restructure, wait, or ask a better question.
The work is not to create movement. It is to understand what the client is trying to accomplish, what they already hold, and which course best serves them.
Asset stewardship
Understand the position before you disturb it.
A home can be housing, debt, equity, tax position, optionality, security, and family capital at the same time. Puffin Lane expects practitioners to examine the whole position before recommending that any part of it move.
01
What does the client hold today?
02
What are they actually trying to accomplish?
03
What remains after the transaction?
The working layer
Use what is useful.
Working infrastructure, available without becoming the identity of your practice.
About Puffin Lane
Built by a broker. Not around one.
Greg Franklin is building a brokerage around a simple obligation: understand the client’s objective, examine the whole position, and do not confuse a completed transaction with a better outcome. Puffin Lane supports that standard while remaining quiet beneath each professional’s own practice.
Greg Franklin
California Real Estate Broker · Founder, Puffin Lane Real Estate
Keep your name. Move your license.
Review the document set, establish billing, initiate the DRE transfer, and track activation online. No recruiting meeting required.
Start enrollment